General Electric: Smart Grid

Goodby created an online destination to help explain GE's smart grid efforts to the masses. The campaign included this AR application - making Goodby one of the first out of the gate bringing the technology to a major brand and to the webcam wielding public.
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Jan 30, 2009
Goodby Silverstein & Partners
Creative Director:
Jeff Goodby
Group Creative Director:
Christian Haas
Art Director:
Rudi Anggono
General Electric
Art Director:
Caio Lazzuri
Larry Corwin
Chief Digital Officer:
Mike Geiger
Agency Executive Producer:
Carey Head
Agency Interactive Producer:
Stella Wong
Web Production:
North Kingdom
Executive Producer:
Roger StighÃ'¤ll
Sonja Lakner
3D Artist:
Mathias Lindgren
Flash Partner/Sound Design:
Gomo AB
Flash Designer:
Mikael Emtinger
Flash Designer:
Stefan Sandberg
Sound Designer:
Christian BjÃ'¶rklund
Production Company:
Jeff Linnell
Producer (Autofuss):
Julia Scahill
Director of Photography:
Devin Whetstone
Jess Bianchi
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