General Electric: Throttle Up Teaser - Gerry Graf

Creatives, turbo-charged.

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As part of 2012 Creative Week festivities, GE and BBDO New York have launched "Throttle Up," a massive holographic experience at New York's DUMBO district that invites viewers to assemble, via a Kinect-style interface, a real working jet engine. We'll be featuring more on that later, but one must-see facet of the effort is Socialistic's Tumblr promotion of the installation, which features a showcase of advertising's favorite personalities like BFG9000's Gerry Graf, Cheil's Lars Bastholm, TBWA's Lisa Topol, BBDO's Scott Rodgers and Socialistic's Colleen DeCourcy catching wind from some pretty fierce engines.

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May 07, 2012
General Electric
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