Creativity

Parents, General Mill's Latest Ad May Exhaust You to Tears

Touching Ad Makes an Important Announcement

By Ann-Christine Diaz. Published on Jan 19, 2016

Editor's Pick

General Mills' latest ad, via McCann New York and directed by Jun Diaz of Smuggler might at turns exhaust you, and bring you to tears, especially if you're a parent.

The spot features moments that may be very familiar to moms and dads, who likely have spent countless hours doing the same things over and over, again and again with their children as the little ones attempt to squeeze every bit of fun out of their favorite activities, whether that be playing ball, taking a super hero twirl or reading a book (that likely, by now, the parents have committed to memory).

The ad's actually a heads up to parents that now, they too can love their favorite cereals "again," since General Mills is removing all artifical colors and flavors from them.

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Credits

Date
Jan 19, 2016
Agency:
McCann New York
Client:
General Mills
North American Chief Creative Officer:
Eric Silver
Chief Creative Officer:
Tom Murphy
Chief Creative Officer:
Sean Bryan
Executive Creative Director:
Larry Platt
Associate Creative Director:
Ryan Quigley
Associate Creative Director:
Nick DiLallo
Copywriter:
Molly Wilkof
Art Director:
Zoe Kessler
Chief Production Officer:
Nathy Aviram
Executive Producer:
Amanda Revere
Music Producer:
Eric Johnson
Music Producer:
Mike Ladman
Group Account Director:
Amber Greenwalt
Account Director:
Britta Larson
Account Supervisor:
Ben Blaska
Business Manager:
Brent Larson
Talent Specialist:
Christie Wenzel
Production Company:
Smuggler Films
Director:
Jun Diaz
Executive Producer:
Drew Santarsiero
Producer:
Leah Fleischmann
Editorial Company:
Work Editorial
Editor:
Ben Jordan
Music Company:
Finger Music
Mix:
Heard City
Engineer:
Phil Loeb

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