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General Motors: AR Windshield

GM heads up to the future.

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GM is working with scientists from USC and Carnegie Mellon to develop an augmented reality windshield that will help to give drivers a heads up on unfavorable driving conditions and potential obstacles in the road. The Heads Up Display features specially coated windshield glass that glows red and blue, with sensors that help to alert them of cars in their blindspot, roadside animals and other surrounding objects. The system is also equipped with eadtracking that can pinpoint the driver's line of sight.

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Date
Mar 19, 2010
Client:
General Motors
Category
Latest Creativity News on Ad Age

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