General Motors of Canada: SS Supercharged

Bus shelter ads and wildpostings in Canada evoke Kustom Kulture in all its glory on behalf of the Chevy Cobalt SS, which sponsored a summer series of DJ events called the Chevy Cobalt Club Tour. "A ballsy car oughta have ballsy ads," says M

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Bus shelter ads and wildpostings in Canada evoke Kustom Kulture in all its glory on behalf of the Chevy Cobalt SS, which sponsored a summer series of DJ events called the Chevy Cobalt Club Tour. "A ballsy car oughta have ballsy ads," says MacLaren McCann writer Wade Hesson. "Especially if it's supposed to lure the disaffected urban youth who've been hooked on import tuner cars for decades. Rather than be Japanese wannabes, we showed the car as it is
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About

Credits
Date
Sep 02, 2005
Client:
General Motors of Canada
Group Creative Director:
Andy Manson
Group Creative Director:
Kerry Reynolds
Copywriter:
Wade Hesson
Art Director:
Robert Kingston
Illustrator:
Jeff Norwell
Agency:
MacLaren McCann
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