To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

General Motors: Table

Sit down at MLK's table.

Editor's Pick

Americans from all walks of life taking their seats at an endless table in this spot directed by Ben Quinn of The Sweet Shop through Spike DDB, NY. In it, Chevrolet celebrates its Table of Brotherhood Project, centering on the Washington, D.C. Martin Luther King, Jr. Memorial.

The project is a four city tour honoring King's legacy. Tour stops will feature a table where people of all backgrounds and opinions are invited to participate in culturally and socially relevant conversations around King's vision.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Jul 19, 2011
Agency:
SpikeDDB
Creative Director:
Dabo Che
Associate Creative Director:
Rachel Donovan
Client:
General Motors
Copywriter:
Dan Macena
Art Director:
Jeison Rodriguez
Agency Producer:
Cassie Hamilton
Production Company:
The Sweet Shop
Director:
Ben Quinn
Chief Executive Officer:
Paul Prince
Global Executive Producer:
Sharlene George
Executive Producer:
Tracy Mays
Producer:
Ron Cosentino
Director of Photography:
Michael Simmonds
Art Director:
Bradley Thodarson
Editing Company:
Union Editorial
Editor:
Marco Perez
Post Production:
MassMarket
Tags
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Subscribe Now

Become a Member of Ad Age