Creativity

General Motors: Table

Sit down at MLK's table.

Published on Jul 19, 2011

Editor's Pick

Americans from all walks of life taking their seats at an endless table in this spot directed by Ben Quinn of The Sweet Shop through Spike DDB, NY. In it, Chevrolet celebrates its Table of Brotherhood Project, centering on the Washington, D.C. Martin Luther King, Jr. Memorial.

The project is a four city tour honoring King's legacy. Tour stops will feature a table where people of all backgrounds and opinions are invited to participate in culturally and socially relevant conversations around King's vision.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jul 19, 2011
Agency:
SpikeDDB
Creative Director:
Dabo Che
Associate Creative Director:
Rachel Donovan
Client:
General Motors
Copywriter:
Dan Macena
Art Director:
Jeison Rodriguez
Agency Producer:
Cassie Hamilton
Production Company:
The Sweet Shop
Director:
Ben Quinn
Chief Executive Officer:
Paul Prince
Global Executive Producer:
Sharlene George
Executive Producer:
Tracy Mays
Producer:
Ron Cosentino
Director of Photography:
Michael Simmonds
Art Director:
Bradley Thodarson
Editing Company:
Union Editorial
Editor:
Marco Perez
Post Production:
MassMarket

Need a credit fix? Contact the Creativity Editors

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.