Creativity

Professor Stephen Hawking Has a Stark Warning for Us

Physicist Gives a Lecture on Obesity in Swedish Spot by Gen-Pep

By Alexandra Jardine. Published on Nov 22, 2016

Editor's Pick

Professor Stephen Hawking fronts a Swedish PSA by health organization Gen-Pep warning people that their physical inactivity can lead to obesity.

The spot, directed by Joachim Back at Anonymous Content for Forsman & Bodenfors, sees Hawking warn that too many people in the world are now dying from complications related to obesity and being overweight. "It's not rocket science," he says, as he explains how more physical activity and a change in diet can prevent this, adding, pertinently, "How being sedentary has become a major health problem is beyond my understanding."

Hawking is no stranger to commercials: he's also appeared in ads for Paddy Power, and as a "British villain" in a spot for Jaguar earlier this year.

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About

Credits

Date
Nov 22, 2016
Agency:
Forsman & Bodenfors
Client:
Gen-Pep

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