Creativity

Thermos Will Send Gourmet Joe Cross-Country to Arrive at Your Door Piping Hot

Fun Promotion to Prove the Product's Insulation Really Works

Published on May 16, 2014

Editor's Pick

Genuine Thermos Brand will be proving how well its insulation works to keep your beverages at the perfect temperature with a fun contest that promises to send some lucky Joe drinkers hot java overnight from San Francisco gourmet coffee shops, even though it could be thousands of miles from their home.

On May 22, the "Overnight Coffee Challenge," created out of Spong, will deliver Thermos' Stainless King Beverage Bottles filled with coffee from San Francisco's Ritual Coffee Roasters to select fans. Upon arrival, the coffee will still be hot, as the bottle is able to keep beverages warm or cold for up to 24 hours.

Following the first run, consumers will also be able to Tweet to @Thermos with the hashtag #OvernightCoffee and the names of their favorite coffee roasters to continue the fun with coffee from other gourmet brewers. More information on the contest will be posted on the Thermos Facebook page.

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About

Credits

Date
May 16, 2014
Agency:
Spong
Art Director:
Randy Tatum
Client:
Genuine Thermos Brand
Copywriter:
Glen Wachowiak
Senior Principal:
Grete Lavrenz
Counselor:
Eric Sveum
Production:
Drive Thru
Executive Producer:
Beth Wilson
Producer:
Patrick Levno
Editor:
Mick Uzendoski
Editor:
Nick Miller
Motion Graphics:
Ben Leisen

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