Georgi Rush: A New Malt Beverage

Star Industries' Georgi vodka is out with something called Georgi Rush, and no, it's not endorsed by Rush Limbaugh as the beverage of choice for washing down OxyContin. It's the brainchild of New York's Needleman Drossman & Partners, and "we

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Star Industries' Georgi vodka is out with something called Georgi Rush, and no, it's not endorsed by Rush Limbaugh as the beverage of choice for washing down OxyContin. It's the brainchild of New York's Needleman Drossman & Partners, and "we just wanted the name to imply that you'll get a good feeling from drinking the products," says Edward Drossman, a spokesperson for the agency. "Georgi has tremendous brand recognition, and it's now the largest-selling vodka in the metropolitan market." Which explains why we're always tripping over pint bottles of it in the gutter. "With Georgi Rush, we wanted to leverage the look and equity of Georgi vodka, but make it fresh and young. The new labels feature an array of Georgi girls who are out for a night of good, clean fun." Good, yes; clean we seriously doubt. "The labels are almost like ads themselves," notes Drossman. Nevertheless, the agency is developing an ad campaign and a website for Rush. Maybe Geddy Lee will write a jingle.
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About

Credits
Date
Jun 10, 2004
Client:
Georgi Rush
Art Director:
Bob Needleman
Copywriter:
Neil Drossman
Designer:
Louise Kozminski
Photographer:
Doug Ordway
Agency:
Needleman Drossman & Partners
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