Creativity

Georgia-Pacific: Time Machine

Most new homeowners don't have the luxury of seeing how their newly built house will hold up ten years down the line. Then again, most new homeowners don't have a time machine at their disposal. Georgia-Pacific is giving its customers

Published on Nov 29, 2006

Editor's Pick

Most new homeowners don't have the luxury of seeing how their newly built house will hold up ten years down the line. Then again, most new homeowners don't have a time machine at their disposal. Georgia-Pacific is giving its customers that very luxury, in the form of an online experience created by IQ Interactive. Using heavy doses of streaming video, animated product demos and clickable environments, the website transports visitors into the future at the controls of a virtual time machine, allowing them to explore the various rooms of the Thompson family house while learning how Georgia-Pacific's home-building products protect against the wear and tear of a decade of family living.

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About

Credits

Date
Nov 29, 2006
Creative:
Tony Quin
Creative:
Adam Boozer
Client:
Georgia-Pacific
Agency:
Arnold Worldwide New York

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