Gerber Knives: Sharpening the Edge

Knives have always been a manly man's category, of course, but we guess you have to be particularly balls-out when your company has the same name as a baby food. So the new Gerber blades campaign, from Portland's JohnsonSheen, is very unsentimental

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Knives have always been a manly man's category, of course, but we guess you have to be particularly balls-out when your company has the same name as a baby food. So the new Gerber blades campaign, from Portland's JohnsonSheen, is very unsentimentally masculine, yet it has a downright purty tangerine-tinted art thing goin' on. Another ad, with a slightly different look, presents a series of diagrams showing you how to make a football out of a wild boar. "My wife doesn't like the 'Stuffed Animal' ad at all," says writer Eric Samsel with pride. "My cat doesn't like the 'Cat' ad at all," boasts writer Miguel Caballero." Fend for yourselves, boys, they must've given you a load of free product.
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About

Credits
Date
Oct 23, 2003
Art Director:
Brent Anderson
Illustrator:
Jeff Foster
Photographer:
Lars Topelmann
Copywriter:
Eric Samsel
Copywriter:
Miguel Caballero
Creative Director:
Mike Sheen
Client:
Gerber Knives
Agency:
JohnsonSheen Advertising
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