German Red Cross Blood Donation Campaign: Give Life, Give Blood

Her blood is her life.

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The German Red Cross encourages donors to 'give life, give blood' in this TV campaign by Berlin agency Heimat, using animations projected across a woman's face to represent her life.

The animations were made on a silicon reproduction of the model's head before the shoot. Then the entire film was projected on her face and recorded in almost one shot.

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About

Credits
Date
Jun 30, 2011
Agency:
HEIMAT Berlin
Client:
German Red Cross Blood Donation Campaign
Director:
Andre Maat
Director:
Henk Loorbach
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