Creativity

German Red Cross Blood Donation Campaign: Give Life, Give Blood

Her blood is her life.

Published on Jun 30, 2011

Editor's Pick

The German Red Cross encourages donors to 'give life, give blood' in this TV campaign by Berlin agency Heimat, using animations projected across a woman's face to represent her life.

The animations were made on a silicon reproduction of the model's head before the shoot. Then the entire film was projected on her face and recorded in almost one shot.

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