German Red Cross: Online Street Musicians

A busker at your online store.

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Street musicians are apparently being ignored more and more as people either shop online or examine their smartphones while walking down the street. So the German Red Cross, Jung von Matt/Fleet, Hamburg, and production company Markenfilm Crossing have teamed up to put homeless street players in front of online shops. The campaign soft-launched last month on the homepages of shops like Conleys.de, allowing visitors to listen to the music and donate to support projects for the homeless.

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About

Credits
Date
Feb 09, 2012
Agency:
Jung von Matt/Fleet
Client:
German Red Cross
Divisional Manager Communication & Marketing:
Joerg Angerstein
Creative Direction:
Doerte Spengler-Ahrens
Creative Direction:
Jan Rexhausen
Consultant/MD:
Raphael Brinkert
Art Direction:
Eric van den Hoonaard
Concept/Copy:
Andreas Hilbig
Project Management:
Natalie Martens
Project Management:
Rabea Huthman
Technical Production & Implementation:
Jung von Matt
Film Production:
Markenfilm Crossing
TV Footage Distribution:
M hoch 4
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