Tiny Budget? Getty Shows You Can Still Make 'Epic' Ads

Latest Campaign Promotes iStock Video Footage

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Editor's Pick

The latest campaign from Getty Images and Almap BBDO shows -- amusingly -- how you can make "epic" looking ads if your budget is small, using Getty's iStock library of video footage. Each of the three new ads starts out with some impressive-looking "epic" footage -- of outer space, mountains, and a twister -- before the film turns into a (fictional) ad for some low-budget company. For example, here, the tornado film turns into an ad for a home renovation firm, Miracle Mike Contractors. Cheesy music and logos for the fictional firms add to the effect. The tagline is "epic footage at non-epic prices."

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Jun 01, 2015
Almap BBDO
Chief Creative Officer:
Luiz Sanches
Getty Images
Executive Creative Director:
Bruno Prosperi
Creative Director:
Andre Gola
Creative Director:
Creative Director:
Marcelo Nogueira
Creative Director:
Benjamin Yung Jr.
Daniel Oksenberg
Art Director:
Andre Sallowicz
Agency Producer:
Vera Jacinto
Agency Producer:
Diego Villas Boas
Igor Selingarde
Isabela Albero
Advertiser Supervision and Approval:
Renata Simões
Advertiser Supervision and Approval:
Susan Smith Ellis
Advertiser Supervision and Approval:
Carmen Cano
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