Creativity

Tiny Budget? Getty Shows You Can Still Make 'Epic' Ads

Latest Campaign Promotes iStock Video Footage

Published on Jun 01, 2015

Editor's Pick

The latest campaign from Getty Images and Almap BBDO shows -- amusingly -- how you can make "epic" looking ads if your budget is small, using Getty's iStock library of video footage. Each of the three new ads starts out with some impressive-looking "epic" footage -- of outer space, mountains, and a twister -- before the film turns into a (fictional) ad for some low-budget company. For example, here, the tornado film turns into an ad for a home renovation firm, Miracle Mike Contractors. Cheesy music and logos for the fictional firms add to the effect. The tagline is "epic footage at non-epic prices."

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About

Credits

Date
Jun 01, 2015
Agency:
Almap BBDO
Chief Creative Officer:
Luiz Sanches
Client:
Getty Images
Executive Creative Director:
Bruno Prosperi
Creative Director:
Andre Gola
Creative Director:
Pernil
Creative Director:
Marcelo Nogueira
Creative Director:
Benjamin Yung Jr.
Copywriter:
Daniel Oksenberg
Art Director:
Andre Sallowicz
Agency Producer:
Vera Jacinto
Agency Producer:
Diego Villas Boas
Motion:
Igor Selingarde
Music:
Cabaret
Media:
Isabela Albero
Advertiser Supervision and Approval:
Renata Simões
Advertiser Supervision and Approval:
Susan Smith Ellis
Advertiser Supervision and Approval:
Carmen Cano

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