Getty Images' Smartpen Will Scan Your Sketch and Find a Matching Photo

A Handy Tool for Creatives

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Sometimes, you might know exactly what kind of stock image you're after. You could even draw it. But how to find it?

Getty Images believes it has the answer; it is developing a smartpen that recognizes what you're sketching and automatically searches for a match.

The idea is to combine three existing properties: a smartpen that can instantly digitize drawings done on paper, an artificial intelligence service that recognizes hand-done drawing and an image database. The pen uses an intelligent search algorithm that will scan Getty Images' collection to turn up the best photos fitting the search term.

The project is the work of the Getty Images Innovation Lab and the protoype has been developed with Brazilian agency Almap BBDO.

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About

Credits
Date
May 24, 2017
Agency:
Almap BBDO
Client:
Getty Images
Partner:
Luiz Sanches
Chief Creative Officer:
Luiz Sanches
Executive Creative Director:
Bruno Prosperi
Creative Director:
Andre Gola
Creative Director:
Benjamin Yung Jr.
Creative Director:
Marcelo Nogueira
Creative Director:
Pernil
Digital Creative Director:
Luciana Haguiara
Digital Head of Art:
Pedro Burneiko
Copywriter:
Gustavo Tasselli
Art Director:
Francis Alan
Interface Design:
Francis Alan
Agency Producer:
Vera Jacinto
Agency Producer:
Diego Villas Boas
Project Manager:
Mayra Otsuka
Technology Director:
Eduardo Bruschi
UX Designer:
Rhian Wagner
UX Designer:
Mauro Molinari
Planning:
Cintia Gonçalves
Agency Account:
Ana Clara Grana
Agency Account:
Beatriz Almonacid
Agency Account:
Nathalia Chaves
Agency Account:
Beatriz Sztamfater
Media:
Luis Flavio Padilha
Media:
Cassiano Oliva
Media:
Natalia Furtado
Digital Producer:
MediaMonks
Digital Producer:
SketchX
Video Director:
Judith Belfer
Director of Photography:
Rafael Levy
Video Executive Producer:
Luiz Ferriani
Video Executive Producer:
Chica Mauger
Account:
Lucia Leite
Production Coordinator:
Adriana Nóbrega
Editing:
Diogo Meyer
Post Production:
Spray Filmes
Post Production Coordinator:
Lili Carvalho
Post Production Coordinator:
Patrícia Martins
Color Grading:
Dot Cine
Motion Graphics:
Gustavo Carvalho
Motion Graphics:
Kaique Araújo
Sound Producer:
Cabaret
Maestro:
Andre Henrique
Producer:
Marcos Miranda
Account:
Ingrid Lopes
Client:
Gene Foca
Client:
Paige McCrensky
Client:
Jennifer Ferguson
Client:
Kjelti Kellough
Client:
Elvira Cameriere
Client:
Natália Moraes

See more credits

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