Creativity

Feeling Ill? Here's Why You Might Want to Avoid Google

Healthcare Campaign From Belgium Taps Into a Universal Truth

Published on Nov 04, 2014

Editor's Pick

If you've ever typed your medical symptoms into a certain well-known search engine, you'll know that this campaign from Belgium taps into a universal truth. Created by DDB Brussels for Belgian healthcare website Gezondheid en Wetenschap, it communicates something we probably all know in our hearts (but still can't help doing): Don't Google it.

The site, which is backed by the Flemish government and aims to offer reliable medical information, is using a Google AdWords campaign to reach its target audience. For example, when you Google "twitching eyelid" in Belgium, the first result is the following message: "Don't Google it, check a reliable source" -- with a link to Gezondheid en Wetenschap.

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About

Credits

Date
Nov 04, 2014
Agency:
DDB Brussels
Client:
Gezondheid en Wetenschap

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