Giant Bikes: Real Riders

Finding cycling's real stars.

Editor's Pick

To celebrate this year's Tour de France, Australian cycling brand Giant decided to sponsor ordinary cyclists instead of top athletes (and with professional cycling tainted by drug-taking allegations, we reckon it's a smart move).

Via an integrated campaign with TV and digital airing during the Tour, riders across Australia of any age, ability or riding style are being invited to apply by creating a real rider profile on Giant's 'real riders' website. Thirty riders will become the new faces of the brand, receiving a sponsorship package consisting of a new bike, cycling gear and contract.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Jul 08, 2011
Agency:
Leo Burnett Melbourne
Client:
Giant Bikes
Executive Creative Director:
Jason Williams
Copywriter:
Sarah McGregor
Art Director:
Justin Nagorcka
Planner:
Ben Cliffe
Media Agency:
Starcom
Production Company:
Liquid Creations
Director:
Marcus Flack
Director:
Dave Schmidt
Editor:
Marcus Flack
Editor:
Dave Schmidt
Audio Post Production:
Final Sound
Tags
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. View all Newsletters

Become a Member of Ad Age