Your Phone Contract Could Be a Two-Year Halloween Nightmare

Latest Horror-Fest from Giffgaff Is Inspired by Clasics From the Genre

Published on

Editor's Pick

U.K. mobile brand Giffgaff has made something of a speciality of spoofing the horror genre in its ads -- previous spots have featured zombies and a blood and guts-fest. Now the brand is launching another Halloween-themed film, around the idea that being stuck with a two-year phone contract is like being trapped in a nightmare.

Created and directed by Giffgaff's in-house brand director Tom Rainsford, the film starts with a woman opening a creepy music box and setting the dial to "two years." She's plunged into a surreal nightmare that's inspired by various horror films and even Netflix's "Stranger Things" (there's zombies, a vampire, a creepy bride in a hotel corridor, a car without a driver, and her head served up on a plate at a feast.)

The ad will be shown online and in cinemas. Giffgaff is also opening a pop-up Halloween Salon in London this week where people can get their faces painted for parties, and is running activity on Facebook and Snapchat.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Oct 25, 2016
Agency:
Giffgaff In-House
Client:
GiffGaff
Director:
Tom Rainsford
Tags
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age