Creativity

Gildan: Super Bowl Teaser

We're on the edge of our seats.

Published on Jan 23, 2013

Editor's Pick

T-shirt manufacturer Gildan has a spot in this year's Super Bowl, in an attempt to reposition itself as a retail brand. DeVito/Verdi helps it out with this teaser, featuring a confused young man waking up in an unknown place, without his beloved t-shirt. How far will he go to get it back? We're betting all the way. Find out Feb. 3.

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Credits

Date
Jan 23, 2013
Agency:
DeVito Verdi
Client:
Gildan
Production Company:
Tool
Director:
Erich Joiner
Executive Producer:
Brian Latt
Executive Producer:
Oliver Fuselier
Executive Producer:
Dustin Callif

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