Gildan: Super Bowl Teaser
We're on the edge of our seats.
T-shirt manufacturer Gildan has a spot in this year's Super Bowl, in an attempt to reposition itself as a retail brand. DeVito/Verdi helps it out with this teaser, featuring a confused young man waking up in an unknown place, without his beloved t-shirt. How far will he go to get it back? We're betting all the way. Find out Feb. 3.
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