Creativity

Gillette Gets Argentinian Soccer Star Replying to Fans' Tweets With His Feet

Sergio Aguero Kicked Letters on a Giant Keyboard

Published on Jun 18, 2015

Editor's Pick

We've seen a soccer player demonstrate her precision by kicking lights out this month, but this latest campaign sees one actually tweet using his scoring skills.

During soccer's Copa America, Gillette asked Argentinian player Sergio "Kun" Aguero to spend a whole day replying to fans' tweets by kicking letters on a giant keyboard -- then pressing send. The campaign, by Del Campo Saatchi & Saatchi in Buenos Aires, asked fans to tweet using the hashtag #communityplayer, and Aguero responded with videos then shared online.

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About

Credits

Date
Jun 18, 2015
Agency:
Del Campo Saatchi & Saatchi Buenos Aires
Client:
Gillette
Executive Creative Director:
Juan Pablo Lufrano
Executive Creative Director:
Rafael Santamarina
Executive Creative Director:
Ariel Serkin
Creative Director:
Ignacio Flotta
Creative Director:
Nicolás Vara
Account Director:
Andra Papini
Account Executive:
Maximiliano Beltran
Agency Chief Producer:
Adrián Aspani
Agency Producer:
Juan Manuel Cuervo
Project Manager Digital:
Maximiliano Beltran
Production Company:
La Casa de las Películas/Album
Director:
Sebastian Valiño
Executive Producer:
Camilo Rojas
Executive Producer:
Natalia Martin
Photography Director:
Pablo Desanzo
Jefe producción:
German Cortes
Director de arte:
Enrique Cicciari
Editor:
Adrian Perez
Post Production:
Postmedia
Music:
Violeta Music

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