Creativity

Gillette: Congratulations Derek Jeter

A digital congrats card at Grand Central.

Published on Jul 11, 2011

Editor's Pick

Continuing its association with Derek Jeter, Gillette is celebrating the Yankees captain's 3000 hits Gillette by building a giant congratulations card in New York's Grand Central Station for fans to sign using social media.

Fans can write a personal message on the Gillette Facebook page or via Twitter, and it will be displayed on the digital card between 8am and 8pm today. You can see a live feed of the card on Facebook.

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About

Credits

Date
Jul 11, 2011
Agency:
BBDO New York
Client:
Gillette
Digital Production Company:
Stink Studios
Chief Creative Officer:
David Lubars
Executive Creative Director:
Toygar Bazarkaya
Senior Creative Director:
Jon Krevolin
Senior Copywriter:
Jon Krevolin
Art Director:
James Kuczynski
Producer:
Jd Michaels
Producer:
Brian Mitchell
Producer:
Quinn Cagney
Digital Executive Creative Director:
Matthias Appleblad
Digital Creative Director:
Nicholas Lyndstrom

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