Creativity

Gillette: Fusion Grooming

Boston-based interactive agency Digitas has redone Gillette's official site with an increased focus on the brand's Fusion Phenom razor.

Targeted at 15-19-year-old males, the destination includes a "Shaving Science" a

Published on Sep 02, 2008

Editor's Pick

Boston-based interactive agency Digitas has redone Gillette's official site with an increased focus on the brand's Fusion Phenom razor.

Targeted at 15-19-year-old males, the destination includes a "Shaving Science" area that features several CG-animated films which tout the Fusion's ergonomics, design and blade technology. A Problems and Solutions section, meanwhile, uses movable, 3D wireframe heads to visually emphasize helpful grooming tips.

The site also offers a grooming glossary and info on other Gillette products as well as exclusive videos starring Gillette spokesmen Tiger Woods, Roger Federer and Thierry Henry.

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About

Credits

Date
Sep 02, 2008
Client:
Gillette
Agency:
Digitas
Executive Creative Director:
Heath Rudduck
Group Creative Director:
Mick O'Brien
Group Creative Director:
Thomas Celentano
Creative Director:
Andrew Boal
ACD/Copywriter:
Larry Mintz
Senior Art Director:
Craig Bosko
Senior Art Director:
Andrew Morse
Lead Developer:
Adam Buhler
Developer:
Chris Farrell
Developer:
Tyler Ault
Agency Producer:
Ben Raynes
Agency Producer:
Lisa Poma
Technology Enablement:
Howard Blazzard
Animation:
Trace Pictures
Production Company:
Redtree Productions
Director:
Richard Klug
Executive Producer:
Maria Sheehan
Line Producer:
Mary Bosley
Editorial Company:
Accomplice
Editor:
Kevin Moore
Executive Producer (Editorial):
Holly Raynes
Music:
Tonal
Sound Design:
Soundtrack

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