Gillette: Light it Up

Hologram spectacles light up Boston Harbor.

Published on

Editor's Pick

Gillette pulls a Jordan Brand with a 60-foot hologram spectacle featuring athletes Ryan Lochte and Tyson Gay, in a spectacle that happened over the Boston Harbor last week. The project, a collaboration between the Gillette agency team of Proximity, BBDO, Ketchum and Klip Collective, is part of the brand's global "Get Started" campaign. Built with multiple 35K projectors, the action was displayed on "screens" made up of water vapor sprayed into the air above the water.

The event was teased previously through a series of smaller projections on well-known Boston buildings, which features glimpses of Lochte and Gay.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Jul 31, 2012
Agency:
BBDO
Client:
Gillette
Agency:
Proximity
Agency:
Ketchum
Agency:
Klip Collective
Tags
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. View all Newsletters

Become a Member of Ad Age