Creativity

Because Superheroes Need to Shave Too: Gillette Teams With 'Justice League' Movie

Campaign Includes Film About Developing Products for Superheroes

By Alexandra Jardine. Published on Oct 12, 2017

Editor's Pick

Gillette has teamed with Warner Bros' on a co-promotion for the forthcoming "Justice League" movie in the new "The Best a Super Hero Can Get" campaign that includes themed razor packs around six different superheroes.

The campaign includes a video, seen here, by Grey New York that shows Gillette's R&D facility striving to develop products for Justice Leaguers; for example, treating Aquaman's saltwater irritation or The Flash's windburn. It also asks questions such as how would you develop a razor for Batman, who already has a tool for every situation? Answer: paint it black.

In time for the holiday season, Gillette will sell six limited edition gift packs; one each for "Justice League" characters Batman, Wonder Woman, Superman, The Flash, Aquaman and Cyborg.

The brand and Warner Bros also teamed up for a Justice League-themed Virtual Reality experience in which users step into the shoes of heroes such as Batman.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Oct 12, 2017
Agency:
Grey New York
Client:
Gillette

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.