Gillette: World's Biggest Shave - Roger Federer

Federer gets the foam treatment.

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Following its World's Biggest Shave project with Derek Jeter earlier this year, Gillette marked the start of Wimbledon this week by creating another giant shaving stunt - this time on a 70 meter portrait of Roger Federer.

Gillette recreated Federer's face in a London field using diluted paint in seven different shades of green, then covered it in foam and shaved it off - using lawnmowers. The stunt also involved social media; Facebook fans were invited to submit messages to Federer, one of which was included in the grass design.

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Jun 21, 2011
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