Gillette: World's Biggest Shave - Roger Federer

Federer gets the foam treatment.

Published on Jun 21, 2011

Editor's Pick

Following its World's Biggest Shave project with Derek Jeter earlier this year, Gillette marked the start of Wimbledon this week by creating another giant shaving stunt - this time on a 70 meter portrait of Roger Federer.

Gillette recreated Federer's face in a London field using diluted paint in seven different shades of green, then covered it in foam and shaved it off - using lawnmowers. The stunt also involved social media; Facebook fans were invited to submit messages to Federer, one of which was included in the grass design.

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Jun 21, 2011

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