Japanese Advertising's Best Kept Secrets

Dentsu's totally silly ad reveals suprising tips to a successful spot

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Editor's Pick
Digital enhancement, CGI, raw meat, whiskey in clients' coffee, and even exorcists are part of the secret sauce that goes into creating a successful commercial in Japan. But the most guarded one is revealed here in this new spot out of Dentsu, for popular sushi chain restaurant Gin no Sara.
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About

Credits
Date
May 24, 2013
Agency:
Dentsu Tokyo
Client:
Gin no Sara
Executive Creative Director:
Yuya Furukawa
CD/CW/AD:
Yuji Matsumura
Agency Producer:
Keisuke Ishikawa
Production Company:
Dentsu Creative X Inc.
Director:
Wataru Sato
Producer:
Yu Ooga
Director of Photography:
Kazuyoshi Koike
Lighting:
Ryuta Murakami
Editor:
Souichiro Yagi
Editor:
Takayuki Yasojima
Editing Company:
PPC
Editing Company:
Digital Garden Inc.
Sound Design & Mix:
Katsuya Yamada
Post Production:
Digital Garden Inc.
Production Manager:
Jin Mineo
Production Manager:
Mitsuaki Sawamura
Category
Genre
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