Creativity

Japanese Advertising's Best Kept Secrets

Dentsu's totally silly ad reveals suprising tips to a successful spot

Published on May 24, 2013

Editor's Pick

Digital enhancement, CGI, raw meat, whiskey in clients' coffee, and even exorcists are part of the secret sauce that goes into creating a successful commercial in Japan. But the most guarded one is revealed here in this new spot out of Dentsu, for popular sushi chain restaurant Gin no Sara.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
May 24, 2013
Agency:
Dentsu Tokyo
Client:
Gin no Sara
Executive Creative Director:
Yuya Furukawa
CD/CW/AD:
Yuji Matsumura
Agency Producer:
Keisuke Ishikawa
Production Company:
Dentsu Creative X Inc.
Director:
Wataru Sato
Producer:
Yu Ooga
Director of Photography:
Kazuyoshi Koike
Lighting:
Ryuta Murakami
Editor:
Souichiro Yagi
Editor:
Takayuki Yasojima
Editing Company:
PPC
Editing Company:
Digital Garden Inc.
Sound Design & Mix:
Katsuya Yamada
Post Production:
Digital Garden Inc.
Production Manager:
Jin Mineo
Production Manager:
Mitsuaki Sawamura

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.