Creativity

Girl Scouts of America: Icon Redesign

The Girls Scouts get a redesign—and bangs.

Published on Jul 14, 2010

Editor's Pick

The Original Champions of Design, working with designers Jennifer Kinon and Bobby C. Martin, Jr., along with illustrators Jasper Goodall and Joe Finocchiaro, recently made an update (left) to the classic Girl Scouts of America icon (pictured right), originally designed by Saul Bass in 1978. The new design, which has drawn mixed reviews brings subtle tweaks to the Bass original, and included a slight hairstyle change (bangs) and a curvier trefoil shape.

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About

Credits

Date
Jul 14, 2010
Client:
Girl Scouts of America
Design Firm:
Original Champions of Design
Designer:
Jennifer Kinon
Designer:
Bobby C. Martin, Jr.
Illustrator:
Jasper Goodall
Illustrator:
Joe Finocchiaro

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