'My Boobs Are in the Way!' These Smart-Mouthed Girls Shine Light on an Important Cause

Snarky Ads From McCann N.Y. Promote Girls Who Code

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Girls Who Code, the non-profit organization dedicated to bringing gender equality to technology professions, takes negative female stereotypes to an absurd extreme in a series of videos created out of McCann New York. The films star young girls sitting before computers giving snarky reasons as to why there's no way they're going to make it in computer science: "My cleavage is so distracting," "my long eyelashes make it hard to see the screen," "when I'm not menstruating, I'm ovulating, so there's no time to code," "I don't even have boobs yet, and they still get in the way."

Individual films home in on the specific "conditions" that "detract" from girls learning to code: menses, boobs and beauty.

"When the girls themselves verbalize the biases it becomes abundantly clear just how ridiculous it is," said McCann N.Y. ECD Priti Kapur in a statement. "The notion that being a woman is somehow a disadvantage for coding is so deeply ingrained in society that you almost need to hear it out loud to realize how crazy it is."

Girls Who Code is hoping a humorous approach to call attention to the cause. "There are already a ton of inspirational videos about why girls should code," said Girls Who Code Founder/CEO Reshma Saujani. "We wanted to try something different and use humor and satire to question the stereotypes that tell our girls that coding is not for them. Our hope is these videos will spark a much-needed conversation about the messages we send our young women and what we can do to create a more inclusive, well-rounded image of a programmer."

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May 17, 2016
McCann New York
Chairman & Chief Executive Officer:
Joyce King Thomas
Girls Who Code
McCann XBC
Executive Creative Director:
Priti Kapur
Group Creative Director:
Susan Young
Kelly Kim
Director of Integrated Production:
Aaron Kovan
Rebecca Magner
Director of Broadcast Production:
Danielle Korn
Director of Talent Partnerships:
Kimberly Kress
Account Director:
Rosemary Calderone
Account Executive:
Rachel Heiss
Global Strategy Director:
Michelle Kiely
Communications Strategist:
Courtney Bernstein
Director of Project Management:
Stella Warkman
Production Company:
Tool of North America
J.J. Adler
Managing Partner Live Action:
Oliver Fuselier
Executive Producer:
Lori Stonebraker
Greg Jones
Post Production:
Spot Welders
Kevin Zimmerman
Executive Producer:
Joanne Ferraro
Senior Producer:
Amanda Slamin
Production Company:
Company 3
Katie Andrews
Executive Producer:
Angela Lupo
Jamie O'Bradovitch
VFX Artist:
Tom McCullough
Production Company:
Alex Tracy
Graphics Company:
Karen Hennegan
Edit & Graphics:
Karen Hennegan
Animation Creative Director:
Steve Tozzi
Cut Down Editor:
Paula Halton
Executive Producer:
Joel Simon
Joel Simon
Neil Jason
Norm Felker
Heard City
Eric Warzecha
Evan Mangiamele
Audio Producer:
Sasha Awn
Audio Producer:
Talia Rodgers
Media Agency:

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