Gay, Male and Hoping to Donate Blood? Try Alan Cumming's Celibacy Challenge

Or Just Sign This GLAAD and GMHC Petition, Promoted in PSA by Saatchi NY

Published on Feb 19, 2015

Editor's Pick

Trying to abstain from sex? Well, actor Alan Cumming has a list of activities for you to occupy your time.

While the U.S. Food and Drink Administration has recently advised ending the ban on blood donations from gay and bisexual men, non-profit organizations GLAAD and the Gay Men's Health Crisis say it still has a ways to go. The FDA's recommendation comes with a caveat -- that these men must remain celibate for a least a year in order to be eligible donors. The rationale is that sexually-active homosexual men are at greater risk of contracting and transmitting HIV.

For this reason, GLAAD and GMHC enlisted Saatchi & Saatchi, New York for a cheeky social media campaign with a serious message. In it, Mr. Cumming poses as the head of the "Department of Sexual Abstinence," and suggests a host of seemingly-innocent time wasters to keep men's minds off doing the dirty.

The thing with trying not to think about something, though, is that you end up seeing it everywhere. Especially in this PSA. From phallic pottery shapes to hip-thrusting yoga moves, abstainers may not be able to escape sexual imagery. That's why the the organizations propose a petition to revise blood donation guidelines, such requiring all donors to be screened based on exposure to risk and not sexual orientation.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now



Feb 19, 2015
Saatchi & Saatchi New York
Chief Creative Officer:
Jay Benjamin
Creative Director, Art:
Johnnie Ingram
Creative Director, Copy:
Chris Skurat
Design Director:
Juan Saucedo
Art Director:
Mete Erdogan
Copy Writer:
Callum Spencer
Copy Writer:
Viktor Angwald
Art Director:
Matilda Kahl
Chief Production Officer:
Tanya LeSieur
Director of Content Production:
John Doris
Executive Producer:
Dani Stoller
Integrated Producer:
Matt Micioni
Lead Creative Technologist:
Steve Nowicki
Digital Strategist:
Shae Carroll
Information Architect:
Robert Moon
Information Architect:
Kelly Redzack
Head of Art Buying:
Maggie Sumner
Lead Retoucher:
Yan Apostolides
Proof Reader:
Ed Stein
Chief Marketing Officer:
Christine Prins
Talent Director:
Akash Sen
Account Director:
Rebecca Robertson
Account Director:
Jamie Daigle
Account Supervisor:
Carly Wallace
Project Manager:
Bridget Auerbach
Production Company:
Ari Sandel
Director of Photography:
Warren Kommers
Director of Photography:
Benjamin Kitchens
Executive Producer:
Todd Makurath
Line Producer:
Nathaniel Greene
Editing House:
Arcade Edit
Jeff Ferruzzo
Assistant Editor:
Mark Popham
Fanny Cruz
Executive Producer:
Sila Soyer
Music House:
Christina Carlo
Sound Lounge
Glen Landrum
Post House/Telecine:
Company 3
Tom Poole

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.