This Print Ad Will Help Get Your Beer Cold Enough to Drink

In Case You're in a Hurry to Guzzle That Brew

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Editor's Pick

Here's another to file under "useful print advertising." Ogilvy Brazil came up with this magazine ad for Glacial beer that helps imbibers get their bottles cold in half the time. Readers just need to soak the ad in water, wrap it around a beer and stick it in the freezer to chill it in half the time it normally takes. Salt particle embedded in the ad's paper are what help to expedite the process. Cool idea, although it would be even more clever if it only worked on Glacial beer bottles.

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Jan 14, 2015
Ogilvy & Mather Brazil
Chief Creative Officer:
Aricio Fortes
Glacial Beer
Carolina Saraiva
Art Director:
Fabio Natan
Art Director:
Camila Rocha
Creative Director:
Michael Neuhaus
Creative Director:
Guilherme Giacomo
Graphic Producer:
Antonio Carlos
Graphic Producer:
Samuel Silva
Valdeir Rocha
Daniella Gallo
Betania Aragao
Dante Mennichelli
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