This Print Ad Will Help Get Your Beer Cold Enough to Drink

In Case You're in a Hurry to Guzzle That Brew

Published on Jan 14, 2015

Editor's Pick

Here's another to file under "useful print advertising." Ogilvy Brazil came up with this magazine ad for Glacial beer that helps imbibers get their bottles cold in half the time. Readers just need to soak the ad in water, wrap it around a beer and stick it in the freezer to chill it in half the time it normally takes. Salt particle embedded in the ad's paper are what help to expedite the process. Cool idea, although it would be even more clever if it only worked on Glacial beer bottles.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Jan 14, 2015
Ogilvy & Mather Brazil
Chief Creative Officer:
Aricio Fortes
Glacial Beer
Carolina Saraiva
Art Director:
Fabio Natan
Art Director:
Camila Rocha
Creative Director:
Michael Neuhaus
Creative Director:
Guilherme Giacomo
Graphics Producer:
Antonio Carlos
Graphics Producer:
Samuel Silva
Valdeir Rocha
Daniella Gallo
Betania Aragao
Dante Mennichelli

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.