Glad Cleans up Music Festivals With Trash Bag Tents

Brand targeted campers at SXSW with recycling initiative

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Glad targeted music festival attendees at SXSW with an innovative new recycling idea - trash bags that double as tents. It gave away one-person tents made of ForceFlex bags to campers on the condition that they re-use the bags to clean up after themselves. The brand worked with Alma Agency, Miami, on the initiative.
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About

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Date
May 30, 2013
Agency:
Alma
Client:
Glad
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