This Campaign Uses Ash From Glasgow's Devastating Art School Fire to Fund the Rebuild

JWT Asked 25 Artists to Create New Work From Charred Debris

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The U.K. artistic community widely mourned when, in May 2014, the Glasgow School of Art suffered a fire that caused significant damage, including the loss of its celebrated Charles Rennie Mackintosh Library.

Creatives Bill Hartley and Giles Hepworth at JWT London decided to help with the cause, and devised a campaign that asked celebrated artists to create new works out of ash from the wreckage.

Twenty five artists including Simon Starling, Sir Antony Gormley, Grayson Perry, Cornelia Parker, Jenny Saville and Douglas Gordon have contributed to the campaign, and the artworks will be auctioned at Christie's London on March 8.

Hartley and Hepworth said in a statement: "It seemed appropriate to use a by-product of the School's fire as the tool of its rebirth. By putting debris from the fire into the hands of artists, it places the future of the School firmly in the hands of the UK's creative community."

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About

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Date
Jan 30, 2017
Agency:
JWT London
Client:
Glasgow School of Art
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