Creativity

GLASS: Give a Glass

Advertising industry veteran MiShawn Williams started GLASS, a non-profit trying to decrease use of plastic water bottles in favor of reusable ones. GLASS and Deutsch sent this bottle box to 100 people in ad world. Inside each package is a plastic bo

Published on Nov 26, 2008

Editor's Pick

Advertising industry veteran MiShawn Williams started GLASS, a non-profit trying to decrease use of plastic water bottles in favor of reusable ones. GLASS and Deutsch sent this bottle box to 100 people in ad world. Inside each package is a plastic bottle filled with the amount of oil it takes to produce one plastic bottle (the oil is fake, but still quite gross and the bottle in the mailer is reused). The package also contains an aluminum reusable bottle, the alternative, and a pamphlet outlining how you can stop providing plastic water bottles for your productions.

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About

Credits

Date
Nov 26, 2008
Client:
GLASS
Agency:
Deutsch Los Angeles
Chief Creative Officer:
Eric Hirshberg
Group Creative Director:
Karen Costello
Creative:
Brian Miller
Creative:
Lu Romero
Creative:
Kip Martin
Producer:
Isadora Chesler
Print Service:
Susan Crowther
Print Service:
Bernie Santos
Project Management:
Karen Kohn
Project Management:
Syvia Gutierrez
Associate Producer:
Scarlett Sire

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