The Global Commission on Drug Policy commissioned Brazilian agency AlmapBBDO for this inventively animated tale, in which the "war on drugs" is portrayed in a fairy-tale setting. Drugs are represented as a fearsome dragon named "Drugo," and the tale centers on a kingdoms efforts to banish and kill him, before realising that containing him and bringing him under their control would be a less violent solution.
The film is part of an ongoing effort by the Global Commission on Drug Policy (GCDP) to highlight the need for more humane, evidence-based policies to deal with drugs. The GCDP includes seven former presidents, the entrepreneur Richard Branson, former UN secretary-general Kofi Annan, and other international leaders.
Produced by Vetor Zero studio in Brazil, the animation required a team of more than 60 people over a nine-month production period, with 310 characters physically built and 83 of those manually animated.