Creativity

Sterilize Your Smartphone in This 'Green Toaster'

Korea's Gmarket Cleans Phones While You Wait for Coffee

By Alexandra Jardine. Published on Aug 06, 2015

Editor's Pick

Our smartphones are full of germs, apparently, because we touch them so much. So Korean online auction and shopping site Gmarket (which is owned by eBay) invented a way to keep them clean -- a "toaster" that sterilizes them.

The campaign, by Innored in Seoul, is more than a simple gimmick; it involves a real product, created by British product design company Kinneir Dufort. The "Green Toaster" uses a UV lamp to clean the phone, the user having first activated the process with a Gmarket app. To make this film, Innored set up the toaster in a coffee bar so that people could sterilize the phone as they waited for their skinny lattes. It's all part of a wider campaign by Gmarket to create a better mobile shopping environment.

Who knew we needed a smartphone sterilizer in our lives? But according to a statement from Innored, "People touch their smartphone average 150 times a day and 7,000 kinds of germs are found on it, which is 10 times more than that of a toilet."

Now that's a thought.

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About

Credits

Date
Aug 06, 2015
Agency:
INNORED - Seoul
Client:
Gmarket

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