Creativity

Cadillac Tells the Story of Ari Gold's Return to Hollywood

Hilarious Short Film Joins "Entourage" Brand Tie-Ins

Published on Jun 02, 2015

Editor's Pick

The movie version of "Entourage" launches in theaters today, but as part of the film's promotions, Cadillac teamed up with the HBO show's writer and creator Doug Ellin for this funny short film about agent Ari Gold's return to Hollywood after a very short retirement in Italy.

Gold, as played by Jeremy Piven, is shown looking bored out of his mind by the idyllic Italian lifestyle (although his wife looks ecstatic as she hilariously stomps grapes and rides a bike through vineyards.)

Then, he's seduced back into the world of showbiz by a mysterious stranger driving a shiny Cadillac (the Ciel concept car; various other Cadillacs will appear in the actual film.) And who would that stranger be? You'll have to watch to find out.

Ellin directed the short, with CAA Marketing the creative agency on the campaign and Publicis as agency.

In other "Entourage" tie-ups, Johnny Drama, played by Kevin Dillon, returned as the unexpected spokesman for Johnnie Walker.

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About

Credits

Date
Jun 02, 2015
Agency:
CAA Marketing
Client:
GM/Entourage
Director:
Doug Ellin
Agency:
Publicis
Director:
Doug Ellin
Writer:
Doug Ellin
Director of Photography:
Steven Fierberg
Production Company:
Pretty Bird
Executive Producer:
Kerstin Emhoff
Line Producer:
William Green
Editorial Company:
Spot Welders
Editor:
Haines Hall
Post Supervisor:
Janace Tashjian
Post Producer:
Carolina Wallace
VFX Company:
Shipping and Handling
VFX Supervisor:
Lisa English
Colorist:
Stefan Sonnenfeld
Music Supervision:
Kelly Bayett
Sound Design:
Rommel Molina
Mix:
Josh Eichenbaum

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