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Go Outside: Repellent Radio

An ad that repels mosquitoes.

Editor's Pick

Cannes juries have been known to verify whether a winning entry really ran, but this may be the first time judges checked to see if an ad really repels mosquitoes. That's the premise of Go Outside magazine's "Repellent Radio" campaign by Sao Paulo agency Talent that won the Radio Grand Prix at the Cannes Lions International Festival of Creativity. For more on the effort and the judging, check out our Cannes coverage.

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Date
Jun 25, 2012
Agency:
Talent
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Go Outside
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