Go Outside: Repellent Radio

An ad that repels mosquitoes.

Published on

Editor's Pick

Cannes juries have been known to verify whether a winning entry really ran, but this may be the first time judges checked to see if an ad really repels mosquitoes. That's the premise of Go Outside magazine's "Repellent Radio" campaign by Sao Paulo agency Talent that won the Radio Grand Prix at the Cannes Lions International Festival of Creativity. For more on the effort and the judging, check out our Cannes coverage.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Jun 25, 2012
Go Outside
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age