Creativity

Go Outside: Repellent Radio

An ad that repels mosquitoes.

Published on Jun 25, 2012

Editor's Pick

Cannes juries have been known to verify whether a winning entry really ran, but this may be the first time judges checked to see if an ad really repels mosquitoes. That's the premise of Go Outside magazine's "Repellent Radio" campaign by Sao Paulo agency Talent that won the Radio Grand Prix at the Cannes Lions International Festival of Creativity. For more on the effort and the judging, check out our Cannes coverage.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jun 25, 2012
Agency:
Talent
Client:
Go Outside

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.