Go Veg: Pig Door

What if your pet was a pig and your cat was for dinner?

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Would you eat your cat? (Please let the answer be "No.") Then why would you eat a pig? New Zealand's animal rights organization, SAFE, debuts a new campaign that encourages people to Go Veg. The campaign includes an ambient component that places life-size posters on doors that features a pig's face going through cat flaps, and asks you to see all animals as equal. Starseed PR worked on the effort, which also has a website that guides people on the road to vegetarianism, and starter packs with recipes and tips on living a healthy, pig-as-pet lifestyle.

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About

Credits
Date
Oct 31, 2012
Agency:
Starseed PR
Client:
Go Veg
Category
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