Creativity

GoDaddy: YourBigIdea.Co -- Super Bowl XLVII

No babes.

Published on Jan 25, 2013

Editor's Pick

GoDaddy releases one of its two Big Game ads early -- and instead of hot babes, focuses on ideas, instead. The spot, out of Deutsch NY, features a plethora of people who all have a "big idea," and are convinced nobody else does. However, the one who goes ahead and registers his on GoDaddy.com ultimately wins out.

GoDaddy has a second ad planned for the game. That one will star GoDaddy regular Danica Patrick as well as model Bar Refaeli. The company has not decided whether to release the second commercial before the Super Bowl or let viewers see it for the first time during the game. See who else is buying what this Super Bowl in AdAge's coverage.

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About

Credits

Date
Jan 25, 2013
Agency:
Deutsch New York
Client:
GoDaddy
Partner/Chief Creative Officer:
Greg DiNoto
Group Creative Director/AD:
George Decker
Group Creative Director:
Morgan Carroll
Executive Producer:
Greg Tharp
Agency Creative Director:
Jin Park
Art Director:
Chuck Tso
Copywriter:
Reuben Hower
Director:
Mike Maguire
Prod. Co.:
Biscuit Filmworks
Producer:
Susan Hebert
DP/DOP:
Neil Shapiro
Production Design:
Alexis Ross
Editorial/Post Production:
The Cutting Room
Editor:
Chuck Willis
VFX:
Light of Day
Color:
Fergus McCall

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