GoDaddy: YourBigIdea.Co -- Super Bowl XLVII
No babes.
Published on Jan 25, 2013
Editor's Pick
GoDaddy releases one of its two Big Game ads early -- and instead of hot babes, focuses on ideas, instead. The spot, out of Deutsch NY, features a plethora of people who all have a "big idea," and are convinced nobody else does. However, the one who goes ahead and registers his on GoDaddy.com ultimately wins out.
GoDaddy has a second ad planned for the game. That one will star GoDaddy regular Danica Patrick as well as model Bar Refaeli. The company has not decided whether to release the second commercial before the Super Bowl or let viewers see it for the first time during the game. See who else is buying what this Super Bowl in AdAge's coverage.
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About
Credits
- Date
- Jan 25, 2013
- Agency:
- Deutsch New York
- Client:
- GoDaddy
- Partner/Chief Creative Officer:
- Greg DiNoto
- Group Creative Director/AD:
- George Decker
- Group Creative Director:
- Morgan Carroll
- Executive Producer:
- Greg Tharp
- Agency Creative Director:
- Jin Park
- Art Director:
- Chuck Tso
- Copywriter:
- Reuben Hower
- Director:
- Mike Maguire
- Prod. Co.:
- Biscuit Filmworks
- Producer:
- Susan Hebert
- DP/DOP:
- Neil Shapiro
- Production Design:
- Alexis Ross
- Editorial/Post Production:
- The Cutting Room
- Editor:
- Chuck Willis
- VFX:
- Light of Day
- Color:
- Fergus McCall
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