Godiva: An Elegant Wild Ride

Godiva lives up to its namesake Lady with a new campaign for the U.K., Hong Kong and Japanese markets. According to agency HHCL/Red Cell, "The creative aims to reflect Godiva as a rich, decadent, sensuous indulgence for women who enjoy being the

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Godiva lives up to its namesake Lady with a new campaign for the U.K., Hong Kong and Japanese markets. According to agency HHCL/Red Cell, "The creative aims to reflect Godiva as a rich, decadent, sensuous indulgence for women who enjoy being the focus of attention." The photography, which goes to great lengths to distort focus in order to attract attention, is by acclaimed Brit shooter Nick Knight (see his collaborative art site at www.showstudio.comwww.showstudio.com), working in what the agency calls "a three-step process that involved 'melting' separate images together in weeks of postproduction." If there's something smearingly surreal about these models atop their horse models, as ECD Steve Henry notes, "Hyper-successful luxury brands have a way of communicating that is emotional, irrational and instinctive."
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About

Credits
Date
Nov 24, 2004
Client:
Godiva
Executive Creative Director:
Steve Henry
Creative:
Andrew Lloyd-Jones
Creative:
Mark Dickens
Photographer:
Nick Knight
Agency:
HHCL Red Cell
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