Gol Airlines: Valentine's Flight

Refresh to win.

Published on Feb 27, 2012

Editor's Pick

Brazil's Gol Airlines used a Facebook contest to boost its online profile in a Valentine's weekend promotion through Almap BBDO.

During the weekend a series of images containing empty seats were uploaded on the company's Facebook wall(every time an image was about to be uploaded, a message was posted on the wall shortly beforehand). The first users to see the images and type in the seat numbers won a pair of return tickets to any of GOL's destinations; an act that required multiple refreshes of the page. As a result, the airline's Facebook fanbase rose from 12,000 to over 200,000.

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Feb 27, 2012
Almap BBDO
Gol Airlines
Co-Creative Director:
Sandro Rosa
Creative Director:
Luiz Sanches
Co-Creative Director:
Luciana Haguiara
Art Director:
Guiga Giacomo
Art Director:
Ricardo Pocci
Art Director:
Renato Fernandez
Ricardo Wolff
Marcelo Pignatari

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