Creativity

Goldfish 18: The Creative Machine

Get rid of that brief.

Published on May 16, 2012

Editor's Pick

To promote Goldfish 18, an Israeli creative print competition, ACW-Grey created 'The Creative Machine,' a way for creatives to get rid of the briefs that are taking up your time and stopping you from getting to the actual creative stuff that's going to win you awards. While we don't think work created by rote, via a website, is necessarily something creatives should be doing, the site is a fun one to try.

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About

Credits

Date
May 16, 2012
Agency:
ACW GREY
Client:
Goldfish 18
ECD:
Tal Riven
Creative Director:
Ziv Meiri
Copywriter:
Danny Yagil
Copywriter:
Aharale Kidron
Art Director:
Julia Smelansky
Agency Producer:
Ofer Klein
Digital Creative Director:
Ziv Meiri
Digital Creative Director:
Raz Messing

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