Home Gallery Video GoldieBlox Anya's Conveyor Belt GoldieBlox: Anya's Conveyor Belt Published on Apr 08, 2014 Editor's Pick GoldieBlox, the girls' engineeering toy company that earlier this year took home the prize for Intuit's Super Bowl contest, has launched this delightful, eye-opening video for Easter. The film uses an egg to illustrate what girls' brains are like on "princess" versus what they're like something a little more educational, like GoldieBlox. The film shows the amazing contraptions that can be built using the construction set, like a mini ferris wheel, ramp and conveyor belt, complete with fun instructional videos showing how kids can create their own. All throughout, the film, created by an all-woman team, also reveals startling facts about girls' development in our society--such as the fact that girls lose confidence in math and science starting as early as age 7, female engineers earn more than 33% more than women in other professions and only 13% of engineers are women. Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateApr 08, 2014Client:GoldieBloxDirector:Beau LewisProducer:Kimi MiloArt Director:Susie ValegriaSound:Aaron BrownSound:Pico Sound Tagstoys CategoryWeb Film Latest Creativity News on Ad Age 360i Taps Menno Kluin as Chief Creative Officer Ancestry.com Hires Droga5 to Shift the Emphasis of Its Pitch Hayes Joins Mullen Lowe, Y&R London Hires 12 Creatives Related work GoldieBlox: Goldieblox Coding App - The Rocket Cupcake Co. GoldieBlox: Fast Forward Girls 2015 Feat. Amy Schumer GoldieBlox: What if all the Action Heroes Were Girls?