Creativity

Amy Schumer, Hillary Clinton and Viola Davis' Mini-Mes Star in GoldieBlox's 2015 Celebration

Role Models Also Include Misty Copeland, Beyonce and Abby Wambach

By Alexandra Jardine. Published on Dec 11, 2015

Editor's Pick

GoldieBlox, maker of toys for girls that empower women, celebrates some of 2015's most inspiring female role models in this end-of-year film putting little girls -- literally -- into their shoes.

The girls -- all YouTube stars in their own right -- play inspiring women including Hillary Clinton, Amy Schumer, Abby Wambach and Misty Copeland, each with their own hashtag, such as #iLookLikeAComedian, #iLookLikeAPresident and #iLookLikeAPrincipalBallerina. The spot also recreates some of the year's defining moments for women, such as Viola Davis giving her Emmy's speech and Schumer's "Girl You Don't Need Makeup" video. It's great fun, with the girls emanating megawatts of star quality and even cameos from some of the adults portrayed. You can see a full list of who's who in the video here.

The brand's previous feminist-themed virals including Big Sister Versus the Machine, in which it rages over fashion dolls, and What If All the Action Heroes Were Girls?, where it turns its critical attention to Hollywood.

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About

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Date
Dec 11, 2015
Client:
GoldieBlox

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