Home Gallery Video GoldieBlox GoldieBlox Breaks Into Toys R Us GoldieBlox, Building Toy for Little Girls, Debuts First Commercial Product Gets Distribution in Toys 'R Us Stores Nationwide Published on Jul 09, 2013 Editor's Pick Last year, we featured GoldieBlox, an engineering and construction toy aimed at little girls, created by Stanford engineer Debbie Sterling. At the time, the brand was seeking money on Kickstarter, hoping for $150,000 in funding to broadly manufacture and distribute the toys, which hope to increase girls' interest in building for fun, and education. Now, the toy is hitting the market, after Ms. Sterling went on to raise over $285,000 on the crowdfunding site. Here's the commercial for the blocks, featuring girls who want nothing to do with cutesy gender stereotypes. The product will be on shelves at Toys 'R Us -- and hopefully, major toy retailers everywhere. Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateJul 09, 2013Client:GoldieBlox CategoryTVCWeb Film Latest Creativity News on Ad Age You Might Fall Asleep Before You Find Out Who's Behind This Weird Late-Night Campaign ANA Aims to Standardize Gender Equality in Ads Burger King: A Look Back at Some of the Best Ideas From Cannes Lions' Creative Marketer of the Year Related work GoldieBlox: Goldieblox Coding App - The Rocket Cupcake Co. GoldieBlox: Fast Forward Girls 2015 Feat. Amy Schumer GoldieBlox: What if all the Action Heroes Were Girls?