Home Gallery Video GoldieBlox GoldieBlox Versus the Big Sister Machine Little Girls Defy 'Big Sister' in GoldieBlox's Orwellian Pink Dystopia Construction Toy Brand Rages Against Girly Fashion Dolls Published on Nov 06, 2014 Editor's Pick GoldieBlox -- the girl's construction toy brand launched by Stanford engineer Debbie Sterling -- is promoting its action figure in an ad that compares fashion dolls to ... well, some evil product of an Orwellian dystopia. With a nod to Apple's "1984," little girls in sparkly pink are shown picking dolls off a production line while being indoctrinated by "Big Sister" (shown on a series of screens), who tells them "You are beauty ... and beauty is perfection." Until suddenly, one girl, in denim and Converse, leads a rebellion. It's all set to the soundtrack of Metric's "Help I'm Alive." Directed by Megan Griffiths of Society TV with an all-female crew, it's powerful stuff. Barbie should be scared stiff. Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateNov 06, 2014Client:GoldieBloxDirected By:Megan GriffithsProduced by:SocietyProducer:Lacey Leavitt Tagstoys CategoryTVC Latest Creativity News on Ad Age Can Mark Wahlberg's New AT&T Campaign Stem Customer Losses? General Mills Creative Chief Michael Fanuele Steps Down Grech and Dixon Join Goodby Silverstein, BBDO Atlanta Hires Miller and Calamia Related work GoldieBlox: Goldieblox Coding App - The Rocket Cupcake Co. GoldieBlox: Fast Forward Girls 2015 Feat. Amy Schumer GoldieBlox: What if all the Action Heroes Were Girls?