Home Gallery Video GoldieBlox Princess Machine Watch These Badass Girls Build A Badass Rube Goldberg Machine in New Goldieblox Spot The Beastie Boys' 'Girls' Serves as Fitting Backdrop to Indie Toy Spot Published on Nov 19, 2013 Editor's Pick Full disclosure: we're big fans of GoldieBlox and the indie toy's premise, which is to encourage young girls to develop an interest and skills in building and engineering. So it's delightful that the brand has turned out this spot that is pretty stand out for the category, Set to a cover of the Beastie Boys' "Girls," we see a crew of budding young builders create a Rube Goldberg to rival Honda Cog and OK Go's music video machine, but made entirely of toys. It helps that GoldieBlox tapped one of the latter's real creators to help with behind-the-scenes construction. Come February, it looks like GoldieBlox may just have a shot on a main stage too, and is one of the brand's that's vying for a spot on the Super Bowl, via Intuit's campaign promising to give one small business air time during the big game Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateNov 19, 2013Client:GoldieBloxCreative Director:Beau LewisMachine Creative Director:Brett DoarLyrics/Vocals:Raven Executive Producer:GoldieBlox Inc.Production Company:The AcademyDirector:Sean PecknoldCo-Director:Zia MohajerjasbiExecutive Producer:Harry CalbomCEO:Debbie SterlingProduction Designer:Jason PuccinelliEditor:James LipetzkyAssistant Editor:Jesse RichardPost Producer:Stacy ParisLine Producer:Mark CampbellProduction Supervisor:Sarah ArchuletaSteadicam:Ari Robbins1st AC:Canh NguyenGaffer:Osha MatteiKey Grip:Michael MoellerSwing:Bobby BradshawProp Master:Eric LathropArt Intern:Chris HannemannStylist:Alina HardenLocation Manager:John SchaunessyMusic:Pico SoundAnimation:Ed SkudderAnimation:Lynn WangAnimation:Mike HolmSee more credits Latest Creativity News on Ad Age Creativity Top 5: The Best Brand Ideas of the Past Week English and Gartrell Join Deutsch, AKQA Hires Uttley Anomaly Taps Award-Winning Creatives on Dove, Burger King to Lead L.A. Office Related work GoldieBlox: Goldieblox Coding App - The Rocket Cupcake Co. GoldieBlox: Fast Forward Girls 2015 Feat. Amy Schumer GoldieBlox: What if all the Action Heroes Were Girls?