Home Gallery Video GoldieBlox This is Your Brain on Engineering GoldieBlox Shows Your Brain on 'Princess' vs. Your Brain on 'Engineering' Girl Toy Brand's Latest Video Delights While Revealing Startling Statistics Published on Apr 08, 2014 Editor's Pick GoldieBlox, the girls' engineeering toy company that earlier this year took home the prize for Intuit's Super Bowl contest, has launched this delightful, eye-opening video for Easter. The film uses an egg to illustrate what girls' brains are like on "princess" versus what they're like something a little more educational, like engineering -- and GoldieBlox. The film shows the amazing contraptions that can be built using the construction set, like a mini ferris wheel, ramp and conveyor belt, complete with fun instructional videos showing how kids can create their own. All throughout, the film, created by an all-woman team, also reveals startling facts about girls' development in our society--such as the fact that girls lose confidence in math and science starting as early as age 7, female engineers earn more than 33% more than women in other professions and only 13% of engineers are women. Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateApr 08, 2014Client:GoldieBloxDirector:Beau LewisProducer:Kimi MiloArt Director:Susie ValegriaSound:Aaron BrownSound:Pico Sound CategoryWebsite Latest Creativity News on Ad Age Patrick Dempsey Signs With Independent, Phang and Alicajic Join Committee L.A. It's 'Food, Not Boobs' in Carl's Jr. and Hardees' Brand Refresh WeChat Made Addicted Users Go Cold Turkey For 12 Hours and Filmed Everything Related work GoldieBlox: Goldieblox Coding App - The Rocket Cupcake Co. GoldieBlox: Fast Forward Girls 2015 Feat. Amy Schumer GoldieBlox: What if all the Action Heroes Were Girls?