GoldieBlox Shows Your Brain on 'Princess' vs. Your Brain on 'Engineering'

Girl Toy Brand's Latest Video Delights While Revealing Startling Statistics

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GoldieBlox, the girls' engineeering toy company that earlier this year took home the prize for Intuit's Super Bowl contest, has launched this delightful, eye-opening video for Easter. The film uses an egg to illustrate what girls' brains are like on "princess" versus what they're like something a little more educational, like engineering -- and GoldieBlox. The film shows the amazing contraptions that can be built using the construction set, like a mini ferris wheel, ramp and conveyor belt, complete with fun instructional videos showing how kids can create their own. All throughout, the film, created by an all-woman team, also reveals startling facts about girls' development in our society--such as the fact that girls lose confidence in math and science starting as early as age 7, female engineers earn more than 33% more than women in other professions and only 13% of engineers are women.

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Apr 08, 2014
Beau Lewis
Kimi Milo
Art Director:
Susie Valegria
Aaron Brown
Pico Sound
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