Good Guide: Transparency Toolbar

How bad can this body wash be?

Published on

Editor's Pick

Good Guide has come out with a toolbar that evaluates your online purchases on how environmentally and socially responsible they are. The company already has an app that can help you evaluate products as you shop, but this toolbar makes it easier than ever for all the lazier people all out there.

It's currently available for Amazon.com, with plans to roll it out at other online shopping websites in the works. You can also set personal preferences -- for example if you prefer no animal by-products -- so toolbar results are filtered out depending on those.

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Date
Aug 25, 2011
Client:
Good Guide
Category
Latest Creativity News on Ad Age

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