Creativity

Goodby, Silverstein & Partners Recognizes What a Day Without Women Would Be Like

Shop Makes Changes in Observance of International Women's Day

By Ann-Christine Diaz. Published on Mar 08, 2017

Editor's Pick

Agencies have turned out in a big way for International Women's Day. DDB, for example, added an R to its name -- to represent its first copy chief Phyliss Robinson and 360i is marching for women who can't take off from work. Meanwhle, in San Francisco, Goodby Silverstein & Partners joins the "A Day Without a Woman" movement and updated its website to reflect the idea that "A Day Without a Woman Is a Day Without Creativity"-- all the content typically featured has been erased. The agency also made all its office windows red and gave its staffers the day off today to observe the moment.

"As a culture, we've always strived for equality, which is reflected in the composition of our leadership team. Celebrating 'A Day Without A Woman,' which is dedicated to equality, aligns exactly with our values," said Partner and Chief Creative Officer Margaret Johnson in a statement.

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